Cost effective redundancy and your employer brand

employer brand redundancy

Maintaining or enhancing your employer brand while making redundancies can seem like a challenge. But if you can communicate to your workforce in a transparent, consistent and empathetic way then you’re halfway there. Look at Airbnb for inspiration. If you can also offer support to employees, even with limited budget, then you’re on to a winner. What do you want your company to be remembered for during these tough times? How do you ensure your business is seen as one of the ones that helped its people?

Caring for your staff

Employees are being pushed into an unfamiliar world, one where there are likely to be fewer jobs. Many of them won’t have been in interview situations for a long time. So how can you, as an employer, set your people up for those first steps towards the next stage of their lives?

Skills support for redundancy

Being made redundant or facing redundancy can be an extremely difficult time for your employees. Not knowing what the future holds is a worrying prospect. Outplacement, career coaching and 1:1 interview training are great options but they can be costly. There are alternatives:

  • Virtual group interview workshops are a fantastic, cost effective alternative to 1:1 coaching. Normally held in small groups of 5-6 people, they work on similar skills such as confidence, achievements and what interviewers are looking for.
  • Working internally with people before they leave your organisation, to help them understand their strengths, their achievements and the value of their contribution is another cost effective approach and shows a deeper investment than just a financial commitment.
  • Provide employees with a means of self-analysis such as the online exercise book “What To Do Next” by Charlotte Billington. This fantastic guide helps people get clarity on their purpose, values, strengths and interests and ensures the next step is the right one.
  • A specialist company such as Transition Peak can put together a full support package to guide you and your employees through this period of change without the high outplacement costs.

Your people truly are your most valuable asset. And whilst business strategy is critical right now, what you do for your employees – at the end of their time with you, just as much as during it – is just as important. Your employer brand will be your legacy.

About the Author

Charlotte Billington, Career Transition Coach and Co-Founder of Transition Peak
Karina BarnesCareer Coach
Karina Barnes is an accredited career coach and ICF approved coach with a Masters in Organizational Psychology. She has over 20 years of experience helping people with their careers in sectors from finance and property to pharma and fundraising.